Luxury brands have used celebrity endorsements for decades to enhance their image and reach a wider audience. These brand ambassadors represent the brand’s values and style and bring a sense of glamor and prestige to the label. Hence, they play a crucial role in the marketing mixture of the brand.
Generally, the ambassadors are chosen based on their ability to connect with the brand’s image. From actors and actresses to athletes and singers, these brand ambassadors represent their respective luxury brands in the best way possible. This blog will introduce you to 20 luxury brand ambassadors you should know about.
1. Keira Knightley for Chanel
British actress Keira Knightley has been Chanel’s face since 2007. Her classic beauty and sophisticated style perfectly embody the elegance and timelessness of the French fashion house. She has starred in numerous campaigns for Chanel’s iconic fragrances, such as Coco Mademoiselle and the house’s Rouge Coco collection, as well as their ready-to-wear and accessories collections. With her grace and poise, Keira epitomizes a modern-day Chanel woman.
2. Emma Stone for Louis Vuitton
Oscar-winning actress Emma Stone has been the brand ambassador for Louis Vuitton since 2017. Her effortless charm and quirky personality make her the perfect fit for the luxury brand’s feminine yet edgy aesthetic. Emma has been seen on the covers of numerous magazines in Louis Vuitton ensembles, and she often wears their designs on the red carpet. She also collaborated with the brand to design a handbag for their “Spirit of Travel” campaign.
3. Dua Lipa for Versace
Pop sensation Dua Lipa was announced as the brand ambassador for Versace’s Fall/winter 2021 campaign. The Grammy-winning artist is known for her bold and audacious fashion choices, making her a perfect match for the Italian luxury label. Dua radiates confidence and power in the campaign images while showcasing Versace’s iconic Medusa logo and signature prints.
4. Anne Hathaway for Bulgari
Oscar-winning actress Anne Hathaway recently became a brand ambassador for Bulgari in 2022. Her timeless beauty and elegance perfectly complement the Italian luxury brand’s exquisite jewelry designs. She has also collaborated with Bulgari on their “Save the Children” campaign; the UK-based brand and charity has raised over 100 million dollars to support vulnerable children worldwide. Anne’s philanthropic efforts and sophisticated style make her an ideal representative for Bulgari.
5. Kristen Stewart for Chanel
American actress Kristen Stewart has been a brand ambassador for Chanel since 2013. Her edgy and rebellious style perfectly complements the French luxury brand’s classic and sophisticated image. She has been the face of their Gabrielle fragrance campaign. Kristen effortlessly infuses Chanel’s traditional codes with her distinctive sense of style and fearless attitude, creating a captivating modern twist that is as refreshing as bold.
6. Deepika Padukone for Cartier
Deepika Padukone is a Bollywood actress who has made a mark in the world of luxury brand ambassadorships. She became the face of Cartier in 2022, representing the brand’s timeless and elegant jewelry pieces. Her poised and sophisticated persona makes her a perfect fit for Cartier’s luxurious image.
7. Zendaya for Bulgari
Multi-talented actress and singer Zendaya was announced as the brand ambassador for Bvlgari in 2020. Her youthful and vibrant energy perfectly represents the Italian luxury brand’s bold and colorful designs. She has starred in several campaigns for Bvlgari’s Serpenti jewelry collection, showcasing her effortless beauty and style. Zendaya also brings a sense of inclusivity to the brand, as she is one of the few women of color to represent a major luxury label.
8. Nicole Kidman for Balenciaga
Australian actress and producer Nicole Kidman recently became the face of Balenciaga’s fragrance campaigns in 2023. Her grace and elegance perfectly embody the French fashion house’s sophisticated and modern style. With her timeless beauty and fascinating presence, Nicole has become an iconic representation of Balenciaga’s image. She has walked on the ramp and has been a front-row regular at their fashion shows, further solidifying her relationship with the brand.
9. Julia Roberts for Lancôme
Hollywood superstar Julia Roberts has been the brand ambassador for French luxury beauty brand Lancôme since 2009. Her natural beauty and radiant smile perfectly embody the brand’s philosophy of “effortless elegance.” Julia has starred in multiple campaigns for Lancôme’s skincare and makeup collections and their iconic La Vie Est Belle fragrance. She is also heavily involved with the brand’s philanthropic efforts, supporting numerous charitable causes.
10. Whitney Peak for Chanel
Rising star Whitney Peak was announced as a brand ambassador for Chanel in 2020. The young actress, best known for her role in the hit TV series “Gossip Girl,” perfectly embodies Chanel’s youthful and modern image. She has already appeared at Chanel events and fashion shows, showcasing her effortless style and fresh-faced beauty. As one of the youngest brand ambassadors on this list, Whitney represents the next generation of Chanel women.
11. Gus Kenworthy for Prada
Olympic silver medalist and LGBTQ+ advocate Gus Kenworthy is a brand ambassador of Prada. His unique style and bold personality perfectly complement the Italian luxury label’s innovative designs. He has starred in Prada’s menswear collection campaigns, showcasing his fierce athleticism and effortless charm. Gus injects fresh air into luxury fashion with his unwavering fearlessness and commitment to strong values.
12. Ives Yujin for Fendi
Fendi, the Italian luxury fashion house known for its high-end fur and leather goods, has had several famous brand ambassadors. But one of their most recent and notable choices is Korean pop star Ives Yujin. She is known for her charming and stylish persona. Her partnership with Fendi has solidified her status as a fashion icon, representing the brand in various campaigns and events.
13. Michael B. Jordan for Coach
American actor Michael B. Jordan made headlines when he was announced as the first global face of Coach menswear in 2018. Since then, he has become a prominent ambassador for the brand, appearing in campaigns and attending fashion shows. Jordan’s effortless style and charm make him a perfect fit for Coach’s modern and versatile aesthetic.
14. Roger Federer for Rolex
Tennis superstar Roger Federer has been a brand ambassador for Rolex since 2001, and his partnership with the luxury watch brand has only grown stronger over the years. Known for his impeccable style both on and off the court, Federer perfectly embodies Rolex’s values of excellence and precision. His involvement in various charitable initiatives also aligns with Rolex’s commitment to giving back to society.
15. Charlize Theron for Dior
Oscar-winning actress Charlize Theron has been the face of Dior’s J’adore fragrance since 2004, representing the brand’s timeless elegance and sophistication. In addition to her work with Dior, Theron is also known for using her platform to promote important social issues, aligning with Dior’s advocacy efforts.
16. Tang Wei for Burberry
Tang Wei, a renowned Chinese actress, was appointed Burberry’s brand ambassador in 2023. She is celebrated for her innate beauty and graceful demeanor, embodying the essence of elegance and sophistication that Burberry represents. She has gracefully graced numerous campaigns, including the iconic trench coat campaign, showcasing her versatility as an actress and a fashion icon. With her refined style and timeless beauty, Tang Wei has helped elevate Burberry’s brand image in Asia and beyond.
17. John Travolta for Breitling
American actor and pilot John Travolta has been a global ambassador for Swiss luxury watch brand Breitling since 2005. As an avid aviation enthusiast, Travolta perfectly represents the brand’s commitment to precision and performance. He has actively participated in numerous charity events and initiatives alongside Breitling, showcasing his commitment to giving back.
18. Alia Bhatt for Gucci
Another Bollywood actress, Alia Bhatt, was announced as the face of Gucci in India in 2019, making her the first Indian ambassador for the luxury brand. Known for her effortless style and impressive fashion choices, Bhatt perfectly captures Gucci’s eclectic and unconventional aesthetic.
19. Mi-Yeon Cho for Jimmy Choo
Korean singer and fashion icon Mi-Yeon Cho became a brand ambassador for luxury shoe brand Jimmy Choo in 2023. Cho adds a unique element to Jimmy Choo’s glamorous and sophisticated image with her eclectic chic style. She has also collaborated with the brand on a special capsule collection, combining her style with Jimmy Choo’s iconic designs.
20. Rosé for Yves Saint Laurent
K-pop sensation Rosé from the popular girl group BLACKPINK was announced as the global ambassador for Yves Saint Laurent in 2020. Known for her bold and experimental fashion sense, Rosé perfectly embodies the rebellious spirit of the luxury brand. She has since appeared in various campaigns and events for Saint Laurent.
As we can see, luxury brands are not just about the products they offer but also about the personalities that represent them. These exceptional brand ambassadors bring their individual qualities and distinctive styles to the forefront, all while embodying the brand’s essence. They inspire us with their elegance, confidence, and individuality, making us want to be a part of their world. So, the next time you see these luxury brands, remember the extraordinary individuals who proudly represent them. No wonder they say, “Behind every great brand is an even greater ambassador.”
So watch for their latest campaigns, events, and collaborations, and be inspired to express your unique style through luxury brands like Chanel. After all, fashion is about what you wear and how it makes you feel—confident, empowered, and ready to take on the world. Coco Chanel once said, “Fashion is not something that exists only in dresses. Fashion extends beyond the confines of runways and magazines; it permeates the very fabric of our lives. It is an expression of ideas and a reflection of how we live. Embrace your role as a luxury brand ambassador, embodying unapologetic style and staying true to yourself. With luxury fashion, the possibilities are limitless, and the sky is your only limit. Embrace your inner celebrity, and let luxury brands like Chanel be your red carpet to a world of glamor, elegance, and timeless style.
