In a world where trends come and go like fleeting whispers in the wind, there’s something inherently comforting about the steadfast elegance and enduring allure of quiet luxury brands. These are the brands that don’t scream for attention with flashy logos or over-the-top designs. Instead, exude a refined sense of sophistication, effortlessly transcending the ever-changing landscape of fashion.
People who appreciate understated elegance, quality materials, and impeccable attention to detail find their interests here. These brands focus on what fashion lovers truly want – authenticity and refinement rather than changing trends. While not being so quiet on this topic, we’ve picked the 10 best quiet luxury brands that are all worth your attention as a fashion enthusiast.
1. Brunello Cucinelli
Renowned for its luxurious cashmere clothing and sophisticated designs, Brunello Cucinelli is a well-known Italian fashion label. Its expanded fashion empire includes men’s and women’s clothing, accessories, and lifestyle products. As one of the best quiet luxury brands, the work of Cucinelli is recognized for its apparel, timeless elegance, impeccable craftsmanship, and commitment to ethical practices.
Over the years, the Brunello Cucinelli collection has garnered a loyal following among celebrities, business leaders, and fashion enthusiasts worldwide. Their collection is found in luxury boutiques and multi-brand stores, continuing to be known for its luxurious yet understated aesthetics.
2. Loro Piana
The quiet luxury brand Loro Piana is renowned for its high-quality cashmere, wool, and luxury textiles. The brand expanded its offering by adding clothing, accessories, leather goods, and home furnishings, choosing the finest materials from around the world. The brand has recently launched its spring collection with Demore jackets, Suwa sweatshirts, Nedar pants, dot-sole loafers, and many more.
The exceptional Vicuna collection that the brand offers comes from alpacas and llamas. The brand has developed a unique fine cloth with a golden hue composed of thin, short, and dense fiber. This exquisite collection can be seen on many celebs such as Bella Hadid, Hugh Jackman, and Spike Lee.
3. The Row
The quiet luxury fashion brand The Row was founded by Mary Kate and Ashley Olsen in 2011. It embraces style, elegance, flawless craftsmanship, and minimalist aesthetics. The brand has risen quickly in the world of high fashion. The brand’s name, “The Row,” refers to the famous Savile Row in London, known for its bespoke tailoring and sartorial excellence, which reflects its commitment to quality and precision in designs.
The brand’s collection offers luxurious fabrics and a muted color palette, focusing on the fine details and highest quality materials. Even after the high-rated price tags, they are coveted by fashion enthusiasts and celebrities for their quiet luxury style. With clothes, the brand also offers minimalist accessories, eyewear, and footwear, maintaining sophistication and refinement.
4. Bottega Veneta
Founded in 1966 by Michele Taddei and Renzo Zengiaro in the land of Vicenza, Italy, the fashion label is known for its high-quality leather products, especially handbags and accessories. Their quiet luxury bags are elegant and stylish, gaining widespread recognition for their “intrecciato” weave, a technique where leather is intricately woven together.
In addition to these handbags, the brand also offers a range of luxurious accessories, including shoes, wallets, belts, and ready-to-wear clothing collections for both men and women. It is also reputed for its Eau de Parfum and keen jewelry, emphasizing artisanal techniques and materials.
5. Max Mara
The Italian luxury fashion brand Max Mara specializes in ready-to-wear clothing, accessories, and cosmetics. Established in 1951 by Achille Maramotti in Reggio Emilia, finding success with the core value of commitment and managerial skills. Their current collection includes items made from the fur of foxes, raccoon dogs, and mink.
The brand gained its recognition through its luxurious camel hair coats. Over the years, Max Mara has expanded its collection to a wide range of clothing, from dresses and suits to knitwear and accessories, all reflecting a sophisticated, modern aesthetic. Celebrities such as Gigi Hadid, Amy Adams, and Kim Kardashian grace their looks, adorned in the brand’s luxurious garments.
6. Totême
Another luxurious brand is Totême, founded in 2014 by Swedish couple Elin Kling and Karl Lindman. The brand is a perfect blend of sophistication with ease, known for its minimalist aesthetics, focusing on creating a high-quality wardrobe. Totême offers a range of ready-to-wear clothing, including tailored coats, structured blazers, elegant dresses, and versatile separates.
The brand’s collection focuses on the details of luxurious fabrics and a neutral color palette. Totême has gained a loyal following among fashion enthusiasts who appreciate its elevated yet effortless approach to dressing. Totême is a Swedish fashion house rooted in sensibilities, modern aspiration, and notion of style.
7. Khaite
Khaite is a luxury fashion brand known for its modern designs and multiple categories. Founded by Catherine Holstein in 2016, the brand quickly gained attention for its sophisticated ready-to-wear collections and fantastic quality characterized by luxurious fabrics, including cashmere, knitwear, Japanese denim, and eveningwear.
Khaite’s designs are known for their versatility, quickly transitioning from day to night and blending seamlessly into modern women’s wardrobes. The collections offer dresses, blouses, trousers, handbags, and footwear. With ageless styling, the brand remains prominent in the ever-growing fashion industry.
8. Objets Daso
Objets Daso is a brand-new line founded by Pratik Vyas and Catharine Whang. It has launched three unique styles by presenting the classic collections of handbags with geometric shapes, sharp lines, and inspiration from Na Hye-Seok.
The brand offers a range of collections dedicated to beauty in everyday simplicity. The collection is designed with details and the best fabric, aiming to be present in its customers’ daily wardrobes. The exquisite style of these handbags is made perfectly to connect with their buyers.
9. Savette
A perfect blend of classic Italian craftsmanship and modern flair, Savette was founded by Cristina Mantelli in 2021. Renowned for its leather bags, tote bags, and accessories, each meticulously crafted by skilled artisans from Tuscany, Zurek brings luxury to its original form of beautiful products that can be cherished over time. The collection is characterized by a nod to the rich Italian cultural legacy.
Savette’s collection radiates understated refinement and elegance. These quiet luxury bags serve individual fashion enthusiasts who have refined tastes and want unique items. The brand promises unmatched attention to detail and a dedication to crafting enduring pieces destined to become cherished family heirlooms.
10. Jil Sander
Jil Sander is a luxury brand known for its minimalist design and high-quality materials. German designer Jil Sander founded the brand in 1986 and gained quick recognition for the style that defined the fashion of the 1900s. The designs created by this brand offer a neutral color palette, precise tailoring, and an emphasis on functionality.
Despite the many changes that this brand went through, it remains prominent in the luxury fashion industry. Jil Sander’s product range includes ready-to-wear clothing for both men and women, as well as accessories, fragrances, and other luxury goods. The brand’s commitment to mastery has helped it maintain its reputation as an understated, quiet luxury symbol.
These brands, often referred to as “quiet luxury” labels, prioritize quality craftsmanship, meticulous attention to detail, and timeless designs. From the iconic elegance of Brunello Cucinelli to the understated sophistication of Jil Sander, these 10 brands embody a sense of refinement that transcends passing fads. Whether it’s the timeless appeal of Bottega Veneta’s woven leather or the minimalist aesthetic of Totême designs, each brand offers a distinct expression of understated luxury.
In a world where the fashion landscape constantly evolves, these quiet luxury style stand as beacons of enduring sophistication, capturing the attention of those who adore the beauty of understated refinement. The brands may not boast flashy logos, but their work speaks for itself.
