Selena Gomez's Rare Beauty Mascara
Celebrity, Makeup

Is Selena Gomez’s Rare Beauty Mascara worth all the “Hype”?

Selena Gomez's Rare Beauty Mascara

As the celebrity and founder of Rare Beauty herself said, “While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone.” –Selena Gomez.

Since its highly awaited launch in September 2020, Rare Beauty by Selena Gomez has taken the beauty industry by storm! It has captured the attention and admiration of not just dedicated “Selenators” but also renowned beauty editors and talented makeup artists like Manny Mua. Rare Beauty has quickly emerged as one of the most sought-after celebrity-owned beauty brands. It has set new standards and redefined beauty. 

In this blog, we will see how  Selena Gomez’s Rare Beauty Mascara has created quite a buzz among the makeup-lovers.

What’s the “Hype” all about?

What’s the “Hype” all about?
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Finding an amazing mascara is always a reason to celebrate, especially when it gives incredible volume without clumps. Selena Gomez’s beauty brand has come up with a lineup of impressive products, including a lightweight cream brush that has become one of the must-haves in makeup lovers’ daily makeup routine. Rare Beauty’s mascara is one of the “hype” products since the highlighting part is only one swipe of this vegan, paraben-free cream that transforms lashes from blah to bombshell.

What makes this mascara a must-have?

What makes this mascara a must-have?

Its impressive features! The brush is semi-straight and fluffy, with bristles expertly interwoven at different lengths. This genius design ensures precise application, coating every lash to perfection for that stunning look. 

And let us tell you, the formula is super intense in black, giving you a bold and dramatic effect. But here’s the best part – you can layer it up for some incredible volume to make your lashes stand out like never before. Give your eyes the spotlight they deserve.

How to apply Rare Beauty Mascara?

How to apply Rare Beauty Mascara?
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For the best application of this versatile mascara, we highly recommend giving your lashes a nice curl first using your favorite eyelash curler. Gently and carefully, with a slight side-to-side wiggle motion, stroke the mascara wand from the roots to the tips along your gorgeous lashes.

This technique will flawlessly separate and coat each individual lash, giving you a stunning and clump-free look. Believe us; it’s the little things that make a big impact!

What’s in the Rare Beauty Mascara?

What's in the Rare Beauty Mascara?
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It’s crafted using the goodness of castor oil, known for its nourishing and conditioning properties. Best choice for people with sensitive eyes and contact lens wearers, as it’s vegan, cruelty-free, and paraben-free. Rest assured, the product has been thoroughly tested by ophthalmologists and dermatologists. Getting luscious, beautiful lashes has become easier without compromising quality.

Will it work for You?

Will it work for You?

Rare Beauty has created this mascara for every lash type, including average users. It’s designed to lift and lengthen each lash from every angle. Our lashes may be ordinary in appearance and length, but with perfect strokes, they’re in for a transformation! Get ready for fuller, longer, and more pronounced lashes that will make you feel empowered all day long. It stays put until you finally remove your makeup at the end of the day.


Rare Beauty’s Mascara doesn’t just deliver on its promises—it goes above and beyond. This meticulously crafted mascara from Selena Gomez’s brand has wowed users with its amazing performance and results, exceeding even the highest expectations. Every product from Rare Beauty captures the singer’s unique vibe and has garnered the best reviews and unwavering customer loyalty. 

Even if you are looking for a natural, everyday look or glamorous, red-carpet-ready makeup, Rare Beauty’s Mascara always delivers flawless results. Designed by Selena herself, this versatile mascara beautifies every lash and type, making it a universally loved beauty essential.


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