Unsurprisingly, a popular fashion diva, Kylie Jenner, was tired enough of sitting in the front rows of some of the most popular fashion shows. Like Schiaparelli, Spring/Summer 2024, she has now decided to step into the fashion world with her fashion brand Khy. According to Forbes, Kylie Jenner, the youngest self-made billionaire, is making waves in the fashion industry yet again.
This time, she is collaborating with more than just established brands or promoting their products on her social media platforms. She is launching her very own fashion brand – a move that has been met with much excitement and buzz in the fashion world. Here’s all you need to know about the brand Khy.
The Beginning of Kylie’s Fashion Journey
For those who have been following Kylie’s career closely, this news may not come as a surprise. The reality TV star-turned-beauty mogul has always been interested in fashion trends and style. From her early days on “Keeping Up With The Kardashians” to her successful beauty line, Kylie Cosmetics, she has always been known for her bold fashion choices and trend-setting looks.
The Fashion Brand Company
Kylie’s new fashion brand will enter into a joint venture between the Kylie Cosmetics founder, her mom, Kris Jenner, and Emma and Jens Grede. Regarding her debut collection it will be created in partnership with Namilia, a highly regarded leather wear designer. With their expertise in leather fashion, it was only natural for Namilia to expand into the fashion world with Kylie.
What to Expect from Kylie’s Fashion Brand
We were just scrolling through Instagram; we obviously stalk Kylie for all our fashion inspirations. We were absolutely flabbergasted when we came across Kylie’s new fashion brand, khy. The most common thing to notice was whispers among all fashion enthusiasts about the details of Kylie’s new brand. So here’s what we know as of now:
The collection will be officially available on November 1st at khy.com. It will showcase a wide range of exquisite pieces priced from $48 to $198. As stated in a press release, the brand is committed to redefining the contemporary wardrobe. The collection embraces the state-of-the-art while remaining inclusive and accessible to fashion enthusiasts of all backgrounds.
Moreover, the brand intends to collaborate frequently with renowned designers, companies, and public figures to unveil new launches. Inspired by Jenner’s personal style, the brand embodies both futurism and timelessness, pushing the boundaries of conventional fashion and redefining the realms of creativity. The collection will feature 12 pieces available in sizes XXS to 4X.
The campaign images feature Jenner donning an elegant ankle-length black leather trench coat. The coat exudes a truly iconic look with its sleek high neckline, moto-style sleeves, and belted midsection. Jenner further elevated the ensemble by complementing it with matching pointy-toed stiletto boots, adding a touch of sophistication to the overall appearance.
While details about the brand are still under wraps, it will cater to the younger demographic and reflect Kylie’s personal style. Knowing Kylie’s love for statement pieces and streetwear-inspired looks, we can also anticipate a mix of high-end luxury items and more affordable options.
The Impact on the Fashion Industry
Kylie’s fashion brand is set to impact the industry greatly. With her massive following of over 250 million on social media, she has the power to reach millions of potential customers worldwide. And with her track record of selling out products within minutes, it is safe to say that her fashion brand will be in high demand.
The Importance of Celebrity Fashion Brands
Kylie is one of many celebrities to venture into the world of fashion. In fact, many celebrities, including her older sisters, have successfully launched clothing lines and brands, like Skims and Good American by Kim Kardashian and Khloé Kardashian over the years. These collaborations between celebrities and fashion companies have proven to be a lucrative business model as they bring together the best of both worlds – fame and expertise.
In conclusion, Kylie Jenner’s launch of her own fashion brand is a highly anticipated move in the industry. The combination of her star power and her unique purpose of bringing the perfect blend of creativity and quality at a better price, thus making it accessible to a wider audience, is definitely praiseworthy.
As we eagerly await the official launch, one thing is for sure – Kylie’s fashion brand will be a force to be reckoned with. Stay tuned for more updates on this exciting development in fashion news! So, keep following Kylie and her new venture as she continues making her mark in the fashion world.
